In a few weeks I’m leaving my current job for pastures new. Knowing that, I’ve been trying to offer as much advice as I can to anyone in my team who wants it. One of them asked me about how best to approach broadcast interviews. He looked a little stunned when I said “I’d take the live ones over a pre-record every time!”
But why? Well it’s probably just psychological. Personally, I tend to overthink the pre-record. In a live, you have your time and you get to fill the space. With a pre-rec, you never quite know which bit they’ll use, so I try too hard to get each response spot on. Maybe it’s just me..
But anyway, some tips for broadcast interviews:
- All the Ps – Proper Preparation Prevents P**s Poor Performance – know your stuff and consider the angles you’ll get asked about
- Always know who you’ll be talking to if it’s a down the line
- If it’s a slot on something like Sky News business/BBC News channel, try and watch the slot in the previous hour – see what they said about your story then, gives you a clue to the angles
- If they offer you make up, take it! (Yes, you fellas too!)
- Tweet the presenters after (or ahead of time) – helps with the relationship building (and if they reply/retweet, they all have large audiences!
- Keep an emergency ‘TV shirt’ in your office. You just know the day you go funky stripes, is they day you get a call. Less important for radio…
- Always try and watch it again and learn from what you did well, or can develop on. You’ll always be your own worst critic.
- Get as much practice as you can. It’s not a natural thing to do, so you have to find a way for it to look as natural as possible.
What do you think? What advice would you offer?