Sometimes I don’t want to watch the news. Tonight is one of those nights. I hope anyone who criticises any MP in the future remembers Jo Cox. Whether we like them or loathe them, they stand up for what they believe, and dedicate themselves to public service. It’s sad when anyone dies, especially when they are serving their communities. Jo Cox seemed to have done that in spades. Sad times. And especially for the two little people who won’t wake up to see their Mummy tomorrow.
This morning I attended a session of the Digital and Social Media Leadership Forum in which we heard all about IBM Watson – a cognitive system enabling a new partnership between people and computers.
That’s the official explanation – but in simple Keith-type language, it’s a bunch of apps and systems that when you piece it all together, creates a really clever computer which delivers some massively impressive outcomes for the businesses in which it sits. Naturally if computers will take on more work, then there’s a people issue, but it’s all about future proofing whatever business you’re in.
After the session, I did a brief video:
Here’s a video from IBM on what Watson is:
Thanks for dropping by, I do appreciate it. Feel free to comment below!
Over the next few weeks I have a number of speaking engagements lined up. I’ve done loads of speaking (in rugby meetings) or media interviews but never actually about what I do or how we do it at Zurich. But, I’m hoping the basics are there, but as ever, the doubt process kicks in. I have to make sure I get my message straight (and simple) and then I hope the delivery will pan out OK.
15 October – Social Media Risks Forum, St. Pancras Renaissance Hotel
I’ll be outlining how we (Zurich Insurance UK) has approached social media across the company, discussing the chosen channels, content strategy and how to tread the fine line between customer and employee engagement and the regulatory regime governing the sector. More at: http://socialmediarisks.co.uk/
24 November – I’ll be joining a panel looking at Measurement and Buy-in at the Social Media Results For PR & Comms Conference in central London.
How do you measure success? Examining the metrics and methods to evaluate your impact and engagement on social media and benchmark yourself against the competition
The tools available to analyse and monitor your platforms – are they worth it or are there cheaper methods?
Exploring the best methods for engaging and reporting to senior teams to justify the value of social media PR and comms
How to best consolidate reports across channels, harness the data and analytics gathered and feed into future campaign strategies to drive business change
Unashamedly, today’s Blogtober Blog is brought to you by Proud Daddy Inc. Today was Seth’s first rugby festival in the U7s team he’s in. They’ve never played properly before outside of their training on a Sunday morning, but today is (hopefully) the first of many.
Coming the morning after the night before (a slightly smug Welshman writes..) I expected lots of glum faces, but not once did I see anything other than hundreds of running around enjoying the great sport that is rugby.
Here’s a pic of the boy, and above was the scene from the clubhouse balcony. He scored a bunch of tries across the 5 games, but it was just so great to see him and his team mates putting in such an effort to do what they had practiced. No grumps at getting beaten, or getting upset when things didn’t go well. He’s clearly got a bit of on-field leadership quality as he was shouting his “defensive line” orders around a fair bit.
I loved being on the sides, watching him do his thing and trying not join the many voices shouting (nee encouraging..). Hopefully his little brother can join in soon too!